In the not too distant past, if you wanted to trade stocks you had to pay huge fees to use a full service broker. It was so expensive the average investor could barely afford it and many couldn’t at all. However, today there are many great discount online brokers to choose from and most offer free accounts that take just minutes to sign up for. And trading fees are low, way low. As low as $3-$5 a trade.
Choosing the “best” online stock broker is important since the broker will be carrying out your investment trades and maintaining your accounts. However, finding a good online stock broker can be unnerving due to sheer amount of investment firms and banks vying for your business. Everyone claims to offer the “best trades” and the “lowest prices.” So how do you decide which online stock broker best meets your needs?
EVALUATING ONLINE BROKERS
While choosing an online stock broker, the first thing to take into consideration is whether you need a full service or a discount broker. While full service brokers offer a comprehensive range of services, discount brokers generally only execute trades on behalf of the clients. As a result, discount brokers generally charge lower commissions. Some other parameters to compare online stock brokers on are:
- Trading platform: Online trading can become quite confusing and cumbersome, if the software provided by the online broker lacks ease-of-use. If the broker’s website takes too long to load or is too confusing, your trade result can be grossly affected.
- Products offered: When choosing an online broker, people generally only think of stocks. However, some online brokers deal in other investment vehicles as well, such as futures, options and gold contracts. If you seek diversity in your investment portfolio, find online brokers who manage multiple investments.
- Minimum deposit: Most online brokers charge a minimum deposit to execute, which may be as high as $10,000. Evaluate your financial capacity and choose a broker accordingly. Note that some online stock brokers do not charge any minimum deposit, although this might mean compromising on some additional services.
- Customer service: Since online trading may become boggling at times, it is important that the online broker maintains appropriate real-time over-the-phone and online customer service. Lack of proper customer service may leave you confused and frustrated. Also, ensure that the online broker’s customer service provides regularly account statements, for you to track your progress.
Finally, note that the right online stock broker can make or break your progress on the stock market. Good brokers undertake research activities to keep their clients abreast of the best strategies to optimize returns from stock trading.
I’ve used Fidelity, Sharebuilder, Scottrade and a number of other online brokers. But I found a broker with a mix of all the right qualities: great customer service, an easy to use website, no minimum deposit, great security, fast trade execution and, most importantly, LOW, LOW trading fees. Tradeking takes the prize in my book. They offer . Sign up today. You’ll be glad you did. It’s free to sign up and it literally only takes minutes.
